The Amazon Round Up – April 29th

Learn about the BEST PPC strategies for Google Adwords and Amazon Sponsored Ads! Get insights into the Amazon Search Engine. Read about Amazon lurking around the corner of every successful product. And find 7 ways to get some money you might not know you’re leaving on the table. All from our favorite contributors on the web!


Amazon’s Search Engine is Not That Smart. Here’s Why.

ScientificSeller.com

Who Should Read This
New Amazon Sellers looking to optimize their listing and seasoned players looking to reduce their PPC spend.

Why It’s Worth Reading
Insightful take on Amazon’s search Algorithm from Scientific seller. Most posts just go through the basics of how to optimize your listing for keywords. These guys have take it a step further and explain what they call “Stuff” keywords (and how to find absurdly cheap clicks for your next PPC campaign). Well worth the read.

FIND OUT MORE


Got an Amazing Selling Product on Amazon? Prepare for Amazon to Make One Too!

Bloomberg.com

Who Should Read This
High volume Amazon Sellers and Private Labelers. Any FBA seller in a competitive category. High margin sellers worried about Amazon plucking your golden goose.

Why It’s Worth Reading
Continuing last week’s trend of Amazon jumping in and competing with us mere mortals, Bloomberg is reporting Amazon is using seller data to determine which products to Private Label. With Amazon Private Labeling over 3000 products, it’s not a matter of if, but when, Amazon will start stealing your sales.

READ THE FULL ARTICLE


How to Get More Out of Your Google Adwords Campaigns [Infographic]

Hubspot.com

Who Should Read This
Private Labelers and Amazon Sellers thinking about starting a Google AdWords or Amazon Pay Per Click campaign, and individuals looking to optimize their Paid Advertising.

Why It’s Worth Reading
I love a well done infographic, and Hubspot hit the mark with this one. It’s informative, easy to read, and focused on helping sellers with a limited budget to spend on pay-per-click advertising get the most bang for your buck. The infographic also touches on topics beyond just PPC to give you a little extra added value.

SEE THE INFOGRAPHIC


Clean Up Your PPC Keywords with These 4 Steps

Business2Community.com

Who Should Read This
Private Labelers and Amazon Sellers already advertising with Google AdWords or Amazon Sponsored Ads. Anyone looking to increase the performance of their advertising campaigns.

Why It’s Worth Reading
What I love about this post, is that Instead of broad generic tips on how to improve paid advertising, the focus here is on 4 Keyword specific strategies. If you’ve never added Negative Keywords to your Campaign or haven’t checked your keyword performance recently, this is a great resource to guide your Keyword overhaul.

GET THE TIPS


7 Ways to Make Sure You’re Getting The Reimbursements You Deserve as as Amazon Seller

OnlineSellingExperiment.com

Who Should Read This
Amazon Sellers and Private Labelers who have either been selling for a long time, or short term sellers with a high volume of sales.

Why It’s Worth Reading
Depending on the volume of sales you’re doing per month, there’s a very good chance that you’re leaving money on the table. This post is filled with links to a number of different resources that may help many of you recover some money that you may not even know you’re owed.

FIND OUT MORE


Amazon Begins Blocking Non-Prime Members from Buying Certain Video Games

VideoGamer.com

Who Should Read This
Current FBA Amazon Sellers, and Amazon Sellers who haven’t already started selling through FBA.

Why It’s Worth Reading
More work for fewer buys? Fulfilled by Merchant just got another nail in its coffin.There are countless reasons why Fulfilment by Amazon is the best way to sell on Amazon.The trend towards Amazon preferring FBA sellers continues, when even non-Prime gamers can’t buy some of the most popular games on the market.

READ THE FULL STORY


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